All practice areas

Learning design

Learning experience design and instructional design

We turn complex content into experiences that help people understand, practice, decide, and apply what they learn.

The challenge

Accurate content is not yet a learning experience.

Accurate content is not automatically usable learning. People need a clear path through the material, meaningful choices, useful practice, feedback, and a reason to carry the learning into their work.

The approach

Design around decisions, practice, and use.

We shape the experience around the audience and the behavior change required. Story, interaction, practice, facilitation, media, and performance support are chosen because they serve the work, not because they are fashionable.

What we do

Build the right combination.

  • Learning experience strategy
  • Instructional design
  • Content analysis and restructuring
  • Storyboards and prototypes
  • Scenario and practice design
  • Job aids, playbooks, toolkits, and learning products
  • Learning transfer and reinforcement

What it should change

What the work should make possible.

  • Clearer learning with less unnecessary content
  • Practice that reflects real decisions and work
  • A connected experience across formats and moments of need

Related work

Experiences designed around what people must do.

See how learning products, facilitated experiences, digital support, and program materials work together around the learner and the work.

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Before the deliverable

Use the need to shape the response.

The Process + Tools library can help you diagnose the gap, ask sharper stakeholder questions, and connect this practice area to the wider learning journey.

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